We’re looking for a Marketing Manager
Location: Cape Town, South Africa (Hybrid/Remote options considered)
Salary: Commensurate with experience
About Us
Penda is a small travel company offering specialized photo tours to some of the world’s most visually captivating destinations. With a passion for visual storytelling and responsible travel, we create unique experiences for photography enthusiasts of all levels. Our trips are small-group tours, guided by professional photographers.
The Role
We’re looking for a creative, strategic, and self-driven Marketing Manager to lead and manage our marketing efforts. This is an exciting opportunity to shape and grow the brand of a niche travel company that blends photography, adventure, and purpose.
As our Marketing Manager, you will be responsible for a wide range of marketing functions, from campaign development to brand storytelling—helping us inspire our audience and reach new markets.
Key Responsibilities
- Lead Generation. Develop and implement strategies to drive high-quality leads and convert interest into bookings through both organic and paid marketing channels.
- Website Management & Development. Maintain, update, and optimize the Penda Photo Tours website for performance, design, and usability.
- Brand Management. Uphold and evolve the brand identity across all touch points to maintain a cohesive and compelling voice.
- Content Management. Develop and oversee high-quality, engaging content (blogs, web pages, marketing materials) that aligns with our mission and attracts our target audience.
- SEO Management. Lead ongoing SEO strategy and implementation to improve search rankings and drive organic traffic.
- Marketing Campaigns. Plan, execute, and analyze multi-channel marketing campaigns to promote tours and grow the customer base.
- Marketing Material Development. Oversee the creation of brochures, presentations, ads, and other promotional material.
- Email Marketing. Create and manage newsletters and email campaigns to engage with our community and drive bookings.
- Social Media Oversight. Manage or oversee social media channels, ensuring content is consistent, engaging, and aligned with our visual brand.
- Creative Strategy. Contribute fresh marketing ideas and strategies to help differentiate our offerings in a competitive market.
- Strategic Partnerships. Help establish marketing partnerships with relevant companies and individuals in the tourism and photography industries.
What We’re Looking For
- Proven experience in marketing—preferably in the travel industry
- Strong understanding of photography as a practice, art form, and community, and the ideal candidate is a photographer of at least intermediate level
- Knowledge of and experience in digital marketing tools and platforms
- Familiarity with SEO best practices and content strategy
- Excellent writing and communication skills
- Ability to work independently and creatively in a flexible, part-time role
- Strong eye for visual design and storytelling
- Ideally based in Cape Town
What We Offer
- Flexible hours
- Opportunity to work with a passionate, niche travel company
- Creative freedom and space to develop your own ideas
- Potential for growth and increased responsibility
- Salary to be discussed and based on experience
To Apply
Please send your CV and a cover letter to marleen@pendaphototours.com
