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WORKING WITH PENDA

Join Our Team

We’re looking for a Marketing Manager 

Location: Cape Town, South Africa (Hybrid/Remote options considered)
Salary: Commensurate with experience

About Us
Penda is a small travel company offering specialized photo tours to some of the world’s most visually captivating destinations. With a passion for visual storytelling and responsible travel, we create unique experiences for photography enthusiasts of all levels. Our trips are small-group tours, guided by professional photographers.

The Role
We’re looking for a creative, strategic, and self-driven Marketing Manager to lead and manage our marketing efforts. This is an exciting opportunity to shape and grow the brand of a niche travel company that blends photography, adventure, and purpose.

As our Marketing Manager, you will be responsible for a wide range of marketing functions, from campaign development to brand storytelling—helping us inspire our audience and reach new markets.

Key Responsibilities

  • Lead Generation. Develop and implement strategies to drive high-quality leads and convert interest into bookings through both organic and paid marketing channels.
  • Website Management & Development. Maintain, update, and optimize the Penda Photo Tours website for performance, design, and usability.
  • Brand Management. Uphold and evolve the brand identity across all touch points to maintain a cohesive and compelling voice.
  • Content Management. Develop and oversee high-quality, engaging content (blogs, web pages, marketing materials) that aligns with our mission and attracts our target audience.
  • SEO Management. Lead ongoing SEO strategy and implementation to improve search rankings and drive organic traffic.
  • Marketing Campaigns. Plan, execute, and analyze multi-channel marketing campaigns to promote tours and grow the customer base.
  • Marketing Material Development. Oversee the creation of brochures, presentations, ads, and other promotional material.
  • Email Marketing. Create and manage newsletters and email campaigns to engage with our community and drive bookings.
  • Social Media Oversight. Manage or oversee social media channels, ensuring content is consistent, engaging, and aligned with our visual brand.
  • Creative Strategy. Contribute fresh marketing ideas and strategies to help differentiate our offerings in a competitive market.
  • Strategic Partnerships. Help establish marketing partnerships with relevant companies and individuals in the tourism and photography industries.

What We’re Looking For

  • Proven experience in marketing—preferably in the travel industry
  • Strong understanding of photography as a practice, art form, and community, and the ideal candidate is a photographer of at least intermediate level
  • Knowledge of and experience in digital marketing tools and platforms
  • Familiarity with SEO best practices and content strategy
  • Excellent writing and communication skills
  • Ability to work independently and creatively in a flexible, part-time role
  • Strong eye for visual design and storytelling
  • Ideally based in Cape Town

What We Offer

  • Flexible hours
  • Opportunity to work with a passionate, niche travel company
  • Creative freedom and space to develop your own ideas
  • Potential for growth and increased responsibility
  • Salary to be discussed and based on experience

To Apply

Please send your CV and a cover letter to marleen@pendaphototours.com

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